Custom Capabilities

The Northwest Straps team at the factory in Springfield, Oregon

Northwest Straps (NW Straps) is a family-owned manufacturer of custom printed ratchet straps, cam straps, tie-downs, lanyards, key fobs and webbing. Brothers Jay and Justin Sowers founded the company in 2016, and every product is dye-sublimated and assembled in-house at our factory in Springfield, Oregon.

This page covers what we make, how we print it, order minimums, hardware options, lead times and how ordering works.

16 pairs Minimum order for custom printed tie-down straps
Free Graphic design with every custom order
100% Made in the USA, printed and sewn in Springfield, Oregon

Northwest Straps Quick Facts

  • Location: Springfield, Oregon, USA
  • Founded: 2016, by brothers Jay and Justin Sowers
  • Team: 20 to 30 people, family-owned
  • Printing method: in-house dye sublimation, full color and photo quality, on polyester webbing
  • Widths: ¾ inch, 1 inch, 1.5 inch and 2 inch webbing, plus 4 inch truck straps
  • Hardware: almost any end fitting, including S-hooks, twist snap hooks, claw hooks, flat hooks, J-hooks, E-track fittings and soft loops
  • Design: free graphic design with every custom order, and you approve a proof before production starts
  • Lead time: custom orders take up to 12 weeks, depending on the season
  • Customers: dealers and businesses across the United States and Canada
  • Shipping: worldwide

Dye-Sublimated in Our Own Factory

We print with dye sublimation, which bonds the dye directly into the polyester fibers instead of sitting ink on top of the strap. Your logo, colors and full artwork become part of the webbing, so they won't crack, peel or rub off on gear that gets used hard every day. That makes our printing far more durable than screen-printed straps. Here's how dye sublimation works.

Because we print, cut, sew and assemble everything in-house, we can match brand colors, print edge to edge, run photo-quality patterns, and print a different design on each side of the webbing.


What We Make and Order Minimums

Product Sizes and options Minimum order
Custom ratchet straps 1", 1.5", 2" and 2" 10K, with or without soft loops, custom lengths 16 pairs
Custom cam straps 1", 1.5", 2", with or without soft loops 16 pairs
Rat/cam combo straps 1", 1.5", 2", 7 ft standard 16 pairs
10K car hauler straps 2" 10K with twist snap, claw or buckle hooks, axle and wheel net options 16 pairs
Marine straps Transom, jet ski and watercraft tri-hook straps Ask for a quote
Custom lanyards Breakaway clasp available on any lanyard 90 lanyards
Custom key fobs Classic and executive styles 100 fobs
Floating key fobs Foam-filled, floats in water 110 fobs
Belts 1" and 1.5" slide lock or double D-ring, custom sizing 20 belts
Dog collars and leashes 1" and 1.5" collars, 4 ft and 6 ft leashes 20 pieces
Snap koozies and coasters Full-color print 100 pieces
Custom printed webbing ¾", 1", 1.5" and 2" rolls, 300 ft standard, smaller amounts on request Ask for a quote

We also make endless ratchet and cam straps, tow straps, 4" x 30' truck straps, wheel net tie-downs, snowmobile straps, axle straps, soft ties, winch hang tags, UTV harnesses and mouse pads. Every tie-down has a published break strength and working load limit on our break strength and working load chart.


End Fittings and Buckles

We can build a strap with almost any end. Common options include:

  • Safety S-hooks for powersports and general cargo
  • Twist snap hooks, claw hooks and buckle hooks for 10K car hauler straps
  • Flat hooks and J-hooks for flatbeds and trailers
  • E-track fittings for enclosed trailers and cargo vans
  • Soft loops, in our new style that adds 16 inches of length when the loop isn't in use, or the classic style

Our ratchet and cam buckles have a sand-texture zinc coating that runs smoother and holds up better to scratches and rust. Buckle protectors are available for endless straps.

Need something different?

If you don't see the end fitting, length or configuration you need, ask. Custom builds are what we do.


How a Custom Order Works

  1. Request a quote. Tell us the products, quantities and any hardware or length requirements.
  2. Free design. Send your logo or artwork and our in-house design team builds the print. Graphic design is free with every custom order.
  3. Approve your proof. You approve a proof of your design before we start production.
  4. Production. We print, sew and assemble your order in Springfield, Oregon. Custom orders take up to 12 weeks, depending on the season.
  5. Shipping. We ship worldwide.

Want to see the quality first?

Our sample pack lets you see and handle our print quality and hardware before you commit, and the cost is credited toward your full order.


Built for Dealers, Brands and Fleets

Our customers include powersports, RV, trailer and marine dealers, trucking and fleet operators, outdoor and off-road brands, hardware stores, breweries and event organizers. Most use our straps and promo gear as traveling billboards: every strap that leaves the lot on a customer's bike, boat or trailer carries their name with it.

Get a Quote on Custom Straps and Promo Gear

Tell us what you need and we'll send our wholesale catalog with full pricing and minimums. Questions? Email rich@nwstraps.com.

Request a Quote